THIS is what Madonna thinks your daughter should be wearing...

This week Madonna officially launched her 'Material Girl' line in the US and the item to your left is just one of many pieces Mad's has helped design for the collection.

My problem isn't really with the clothes themselves or even just this one particular garment - my problem is that this whole project is so beneath her. I mean seriously, what does Madonna have to gain from this? She's already mega-rich, she's already a living legend and she already has a huge fan base. What is it about designing clothes for 14 year old girls that seemed like such an attractive offer? For someone who has always been a trendsetter and not a trend-follower, a clothing range is very unoriginal.

Then again this is Madonna, and she has yet to really let us down in almost 30 years. So maybe this a small blip? Or maybe it's a case of a mother doing something to help her daughter (Lourdes has been a major part of the design process and promotional campaign for the range) get a head start in the industry. Either way I'll be buying every last piece, obviously.