Next Tuesday to be precise.
The video for Christina Aguilera's next single 'You Lost Me' from her latest album 'Bionic' will premier on MuchMusic.com next Tuesday 20th July. By the looks of things, Christina has stuck with what she knows best for the video, which is show casing her greatest asset - her voice. Gone are the whips, chains and ball gags from much of the promotion for 'Bionic' and lead single 'Not Myself Tonight', distractions which have hindered the sales of the LP and led to many copycat accusations from critics. With the release of 'You Lost Me' Aguilera and her people will be trying to silence such criticisms and possible get the album campaign back on track.
The video supposedly takes place in a single room where Christina and her 'lover' are trapped as they are slowly engulfed by flames and ash - it's a strong image and one that perfectly suits the feeling of the song, which is one of the best from 'Bionic'. Aguilera's overall appearance is softer in the video, one she will be hoping translates well with her target audience of young women, rather than alienate them with her out of place and over the top sexually aggressive imagery in 'Not Myself Tonight'. More 'Beautiful' than 'Dirrty'.
It remains to be seen if the single and video for 'You Lost Me' turn the fortune's of 'Bionic' and the current state of Aguilera's career around. She may have established herself as a great talent with longevity previously, but this current incarnation has not done her any favours. Perhaps, even if things don't turn around with 'You Lost Me', with the release of her first feature film 'Burlesque' at the end of the year, Christina can re-establish herself as a force to be reckoned with in the entertainment industry.
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