Today's 'Song of the Moment' is the brand new single from former X-factor winner Alexandra Burke, 'Start Without You'. This track has been doing the rounds for a while now, however it's not the type of song that is instantly likeable - in fact, it's quite un-likeable if you only give it one listen. Sampling elements from the The Carpenter's cover of the Hank Williams song 'Jambalaya (on the Bayou)' the track packs RedOne-produced dance hall/reggae verses (similar to that in Rihanna's 'Rude Boy') with a more Vengaboys, cheesy pop chorus. Hardly the cocktail for a hit single in 2010.
However 'Start Without You' is what is referred to as 'a grower' - although not immediately obvious, it is literally filled with hooks and it's also pretty fun, which is always something looked down upon by artists trying to get established with any kind of credibility. The fact that Burke has decided to release this instead of a mid tempo ballad (which she is more than capable of) may mean that not only does she recognise a good song when she hears one, but she's more concerned about pleasing her existing fan base than trying to prove anything. The woman sang live every Saturday night for ten weeks - she's proved herself.
It's not yet clear what 'Start Without You' is - it could be Burke's first single from the re-release of her platinum début 'Overcome' or from a completely new second disc (rumoured to be titled 'The Beast'). Either way it could well be her next big hit, if listeners will give it a chance. Enjoy the track below....
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