Over the last week three previously unheard Britney tracks have 'leaked' online. Record companies like to purposely leak old tracks online when an artist is gearing up to release new music, as a way of creating buzz in fan communities and get people talking about 'the music' again. The Britney tracks that have leaked are all from round ten years ago and one of them is really good, the other two are not.
2. Producers are talking
Another way of generating buzz and interest in a new album is when people connected with the project start talking in non-specific terms about it. For example super-producer Rodney Jerkins (aka Darkchild) recently revealed in a webcam chat with fans that "Britney fans are going to be so happy in two weeks". This could mean either he knows an announcement is coming, or he knows a new song will be premièring soon. It could also be a hint that she will play some part in the upcoming MTV Video Music Awards at which Britney has always made headlines (It's where she danced with the snake, kissed Madonna, gave a not-so-great performance of 'Gimme More' and then the following year made her comeback, winning three awards.)
3. It's nearly Autumn
With the exception of 2000's 'Oops... I Did It Again', Britney albums have always had an American release date of the third quarter. In the past this has been for two reasons; the previously mentioned MTV VMA's at the end of summer, have always provided a massive promotional push for the upcoming album. The other reason is that record companies save their biggest releases for the end of the year to monopolise on the Christmas season and Britney, no matter what you might think, is still one of the biggest selling artists alive and so normally gets an Autumn release date.
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